Product photography workflow

This project illustrates how important a consideration detail & colour accuracy is when planning your product photography.  Especially important when the images are used on an e-commence site or mail-order catalogue where the end customer only has the images to make a purchase decision.  Returns when the item doesn't match up to expectation is never good for customer service!

Mind your head

ThermaHelm® is hoping to revolutionise crash helmets with its 'Brain Cooling' technology.  We were asked to shoot the first of a range of helmets ahead of their launch in May.  The highly reflective outer coating & the need to show the Carbon fibre weave under the surface meant we had to use very controlled lighting techniques & in-house retouching to eliminate reflections.

Raining Macs

It been a great start to 2010 keeping us busy.  Seems to be plenty of interesting work around.  One of the first jobs of the year was for Rainmac, who are getting set for a big relaunch in 2010.  We were asked to shoot over 100 products for their new website & catalogue.